Kalacala

Approach

End-to-end creation of my own agency: from strategy to verbal, visual and sonic identity, and from there to code. The name is a four-beat measure (KA·LA·CA·LA), the A is a metronome, and the entire brand system —logotype, marks, icons, social assets— is generated by script from the wordmark geometry, never hand-edited. The bilingual ES/EN website is built with Next.js and zero runtime dependencies: 64 KB and 4 requests per page, self-hosted OFL fonts, light/dark themes and an interactive wordmark you can play like an instrument. It also includes a client proposal and budget generator. Design and engineering as a single discipline.