TRAM

Approach

Motion graphics and animation campaigns for TRAM (Trambaix and Trambesòs), the tram system of the Barcelona metropolitan area, under the direction of Pajarraco agency. Highlights: 'NO COLA' (2023), an anti-fare-dodging campaign combining humor and civic awareness, and 'COLA'T' (2022), focused on ticket validation education. Audiovisual pieces for multiple formats: stories, posts, web banners and content for the system's internal screens. The campaigns raised fraud awareness and improved TRAM's image as modern, accessible transport.